Cuby Case Study

After testing multiple thumbnail directions, the final version came from simplifying the message and using red to clearly highlight the core hook. Locking in the final text and color treatment created a stronger visual hierarchy — and helped drive stronger click-through and overall growth.

Interior view of a large factory with rows of modular homes being assembled, with robotic arms and manufacturing equipment visible.
Red 'X' symbol on a black background.
A modern house with a wooden exterior and large glass windows, digitally overlaid with red architectural wireframe outlines, and a bold red banner displaying '40% CHEAPER' at the top.
A red X symbol on a black background.

Avalanche Case Study

This thumbnail went through several iterations before I landed on the final version. The key improvement was refining the text to be clearer and more specific “Electrostatic Fusion”. The circled point in the analytics shows when I updated the thumbnail with that change — and when view velocity and growth significantly increased.

A mechanical device or engine with the words "Fusion Reinvented" above it, surrounded by technical schematics and glowing elements.
Warning sign with a red 'X' symbol on a black background.
A futuristic device emitting a blue light, with a diagram of lightning and a cosmic scene of swirling blue and white clouds.
Red X mark on a black background.
Model of a conveyor belt with small illuminated houses, one house highlighted in red, and large red text reading '40% CHEAPER' above the conveyor.
A large red 'X' mark on a black background.
Two men sit on either side of a stack of technical papers about nuclear fusion, with the words "Fusion Reinvented" above them.
Red large
A YouTube channel analytics dashboard showing 347.3K views, 17.6K watch hours, a growth of 3,000 subscribers, and 97.75% estimated revenue. A line graph displays the cumulative watch time over 66 days, starting from a small point circled in red.
A line graph showing a sharp upward trend with a red circle emphasizing a point around the middle of the graph, with a dark background and gray axis labels.
A model train set with white houses and a large white tent with the logo 'cuby' printed on it. A red neon sign overhead reads '40% CHEAPER' with a line pointing to one of the houses.
YouTube analytics dashboard showing video performance metrics: 204.6K views, 24.0K watch hours, 3.4K new subscribers, and an estimated revenue. A line graph displays growth over days.
A line graph showing an upward trend on a dark background. There is a red circle highlight around a point where the line crosses the midpoint. The y-axis has labels at 0, 75,000, and the top, while the x-axis is unlabeled.
Illustration of a machine performing electrostatic fusion with a zoomed-in view of energetic plasma or fusion process.

  • I approach YouTube strategy from an editor’s point of view, focusing on how story, clarity, and pacing shape viewer understanding. A big part of my work is helping simplify complex or technical topics into something engaging and easy to follow without losing depth or accuracy.

  • Yes — whenever possible I use YouTube’s A/B/C testing to run multiple thumbnail variations and sometimes multiple rounds of tests. I’m usually testing clarity, contrast, text framing, or subject focus to see what people actually respond to, not just what looks good creatively.

  • I help with overall channel direction, video ideation, and packaging — from shaping video concepts to refining titles, thumbnails, and story structure to improve performance and audience retention.

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Green checkmark icon.
A 3D green checkmark graphic on a black background.